Joe Reilly

Owner/General Manager

Born in the City of Brotherly Love and raised on soft pretzels, Philly cheese steaks and Temple University, I grew up listening to AM rock-n-roll radio back in the days of great AM Top 40 radio stations like WIBG, WFIL, WABC, WLS, CKLW & WMID, all of which inspired me to get into radio.

In the summer of 1971, my dream of being on the radio became a reality when I was hired by WBUX in Doylestown, PA. The radio station was literally located in the middle of a cow pasture. There was a sign on the wall that said “WBUX plays much more MOO Sick” - a reference to the fact that the station was indeed located in a cow pasture.

It wasn’t long before my career in radio became like the sitcom TV lyrics of WKRP, from “town to town and up and down the dial.” I spent the next several years at WAMS Wilmington, Delaware, WMID Atlantic City, New Jersey, WLEE Richmond, Virginia, WNDE Indianapolis, Indiana, and WAKY Louisville, Kentucky. In 1980 I was promoted from Disc Jockey to Program Director of WKJJ-FM Louisville, better known as KJ-100!

Then my programming career took me from Louisville to half-way across the country to Oklahoma City, Oklahoma and then back east to Rochester, New York; Detroit, Michigan; Columbus, Ohio; Indianapolis, Indiana; Cleveland, Ohio; and back to Rochester, New York.

When I was 12 years old I dreamed of owning a radio station. Throughout my corporate career, I often thought of that boyhood dream and over the years I kicked the tires of stations for sale in several towns. However, none of the situations appealed to me until I came to Bloomsburg to check out AM 930, which was for sale by the local newspaper, Press Enterprise. The station was "dark," meaning it was off the air.

Bloomsburg was everything I ever wanted in a community. A town rich in radio history, a college town, a river town, a town with a strong sense of community, a town with good schools, and a town offering a great quality of life. So, my wife Nancy and I formed the Columbia Broadcasting Company and purchased the old AM 930 WCNR. The station's assets did not include a tower, so we literally rebuilt “The Bloomsburg Station” from the ground up as NEWSRADIO WHLM.

With the success of WHLM AM came the opportunity to bring back WHLM FM. In the spring of 2006, we formed a new corporation, Columbia FM, Inc. We purchased the assets of WKAB 103.5 FM in Berwick and restored the WHLM FM call sign.

Today, the Columbia Broadcasting Company empire has grown to include, NEWSRADIO WHLM in Bloomsburg at 930 and 104.3, Berwick at 1280 and 94.7, Danville at 105.5, Classic Rock 103.5 and

I am proud of the stations that we have built and even more proud of the people we have hired to staff these stations.

On Air Now
Bobby Gale
Bobby Gale
10:00am - 12:00pm





© 2018 WHLM, Columbia Broadcasting